{"id":466,"date":"2024-03-04T17:40:44","date_gmt":"2024-03-04T17:40:44","guid":{"rendered":"http:\/\/jimirving.co.uk\/?p=466"},"modified":"2024-03-04T21:41:55","modified_gmt":"2024-03-04T21:41:55","slug":"wisdom","status":"publish","type":"post","link":"https:\/\/jimirving.co.uk\/index.php\/2024\/03\/04\/wisdom\/","title":{"rendered":"Wisdom"},"content":{"rendered":"<p>\u2705 Wisdom \u2705<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/realandypaul\/\">Andy Paul<\/a> has a great way with words. This message from him is core, and critical too! In my opinion, EVERY salesperson should consider what they do today, then read this &#8211; again and again&#8230;<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cBuyers don&#8217;t agree to meet with you to hear your pitch.<\/p>\n<p>They agree to meet with you to talk about themselves.<\/p>\n<p>They want to talk about their challenge(s) and the things that are important to them that they want to accomplish going forward.<\/p>\n<p>They want your insights and questions to help them better understand the scope of their problems and the outcomes they can achieve by addressing them.<\/p>\n<p>So, if you start a meeting with a buyer by pitching, or talking about your product or company, then the buyer will be disappointed.<\/p>\n<p>It might seem like a little thing.<\/p>\n<p>Except, there are no little things in sales.<\/p>\n<p>They all add up.<\/p>\n<p>And the buyer never forgets&#8230;\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2705 Wisdom \u2705 Andy Paul has a great way with words. This message from him is core, and critical too! In my opinion, EVERY salesperson should consider what they do today, then read this &#8211; again and again&#8230; &nbsp; \u201cBuyers don&#8217;t agree to meet with you to hear your pitch. They agree to meet with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[11,42,12,41],"class_list":["post-466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-blog","tag-b2bsales","tag-customerfirst","tag-sales","tag-saleswisdom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wisdom - Jim Irving<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jimirving.co.uk\/index.php\/2024\/03\/04\/wisdom\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wisdom - Jim Irving\" \/>\n<meta property=\"og:description\" content=\"\u2705 Wisdom \u2705 Andy Paul has a great way with words. 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